LEAD PRODUCT DESIGNER · REMOTE FROM BRAZIL
I'm Nic Couto, a hands-on Lead Product Designer with 20+ years across product strategy, UX, research, interaction design, and design systems. I partner closely with Product and Engineering to simplify complex workflows, scale design across teams, and connect design to code through increasingly AI-enabled workflows.
/ EXPERIENCE
Over 20+ years, I've worked with clients and products at very different stages—from defining new experiences and 0→1 products to improving mature platforms and building systems that help teams scale. That breadth lets me move between product strategy, interaction design, systems thinking, and detailed execution while working closely with Product and Engineering and balancing user needs with technical constraints.
Across the product lifecycle
Selected clients & product teams
/ Work
WEB APP · Fintech · B2B · SaaS · Design System
Portfolio excerpt · Anonymized · Not the production system
I built the token architecture, component contracts and governance for a B2B fintech platform's design system — then rebuilt the parts I got wrong, on the record.
View Details →WEB APP · Fintech · B2B · SaaS
Independent reconstruction · Fictional data · Not PactFi UI
As the platform evolved, research revealed where complexity was slowing users down and where design could have the greatest impact.
View Details →EdTech · B2C · SAAS · Responsive Web + Mobile
Designed an EdTech product from research to tested prototypes, simplifying how students learn and teachers provide feedback.
View Details →/ Contact