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IMAGINIE · LEAD PRODUCT DESIGN · 90 DAYS

Designing a Better Learning Loop

I led product design and UX for a SaaS e-learning platform where students practiced writing and teachers corrected essays.

  • Product ideation
  • UX research
  • Product improvement
  • Interview-gated
Role
Head of Product Design & UX
Product
SaaS e-learning platform for students and teachers
Scope
Ideation, UX strategy, research, growth, and customer experience

One platform, two sides of the learning experience

Imaginie was a SaaS e-learning platform for students and teachers. The product needed to support a student practicing an essay and a teacher reviewing that work, while still connecting both experiences to the business behind the platform.

My role covered product design and UX from ideation through continuous improvement. I worked across UX strategy, research, growth, and customer experience initiatives, using the product experience as the place where user needs and business goals met.

01

Student

Practice writing, understand the proposal, send an essay, and use feedback to keep improving.

Source-board framing
02

Teacher

Review essays, mark criteria, write notes, and complete a correction that students can learn from.

Source-board framing

The work started by making the business and the people visible.

The archived project material shows a broad research cycle: personas, product benchmark, information architecture, user story mapping, business model canvas, interviews, and user testing.

Business model canvas workshop with Imaginie notes
Historical reference Business model canvas workshop from the source archive.
  1. 01
    PersonasMake the different needs explicit.
  2. 02
    Product benchmarkUnderstand the space around the product.
  3. 03
    Information architectureOrganize the platform around meaningful destinations.
  4. 04
    Interviews and user testingBring behavior and feedback into the decision loop.

The product became easier to reason about when the sequence was visible.

User flows and solution maps helped connect the student experience to the operational work behind correction. They made the journey discussable before it was polished into a final interface.

Imaginie essay correction process flow
Historical reference Correction process flow, dated January 2015.
Imaginie student persona solution map
Historical reference Student persona solution map, dated June 2015.

Low-fidelity work gave the team something concrete to test

The source board names the sequence directly: low-fidelity wireframe prototypes, user testing, visual design, and interaction design. That progression kept the work grounded in the behavior the platform needed to support.

Desktop correction wireframe with comments and criteria
Historical reference Desktop correction experience with notes and criteria.
Desktop validation screen for an essay proposal
Historical reference Proposal selection and validation reference.

A clearer path through practice, correction, and progress

The final direction brought the platform’s pieces closer together: student practice, teacher correction, and the feedback that connects one attempt to the next.

Mobile and web referencesHigh-fidelity source material
Imaginie home screen referenceImaginie writing screen referenceImaginie review screen reference